ARCAdaptive Resource Center
The knowledge layer that makes your AI agents actually useful.
Book a scoping callWhat is ARC?
ARC is a structured database of everything your AI agents need to know about your business:
- Services and pricing: what you offer and what it costs
- Policies and FAQs: your rules, guarantees, processes
- Voice and tone: how you sound
- Email templates: pre-approved messaging
- People and roles: who does what on your team
When a customer asks the support agent "How much do you charge?", it searches ARC and answers from your pricing entry. Every time. No guessing.
How ARC Works
Customer Question
A customer asks a question via chat, email, or form
ARC Search
The agent searches your knowledge base using semantic + keyword matching
Response Formed
The agent combines ARC content with your brand voice
Accurate Answer
Customer receives a consistent, accurate response
ARC Categories
Company
Identity, mission, history
"Founded in 2015, based in Melbourne..."
Services
Descriptions, pricing, outcomes
"Bookkeeping, monthly, from $600..."
Processes
Sales, onboarding, delivery
"New clients get a 30-minute onboarding call..."
Policies
Guarantees, cancellation, support
"Cancel anytime with 30 days notice..."
Voice
Brand guidelines, tone
"Professional but approachable..."
People
Team profiles, roles
"Ryan handles all discovery calls..."
Templates
Email templates, scripts
"Initial outreach template..."
FAQs
Common questions
"When do monthly fees start?..."
Why ARC Matters
Without ARC
- AI guesses at your pricing
- Responses sound generic
- Different answers to the same question
- Customers get frustrated
With ARC
- AI knows your exact pricing
- Responses match your voice
- Consistent, accurate answers
- Customers trust your business
ARC comes with every engagement
Built in weeks 3 and 4, before the first agent:
You control the knowledge. Add, edit or remove entries at any time. The agents read the change on their next interaction.
Ready to build your knowledge base?
Book a scoping callPart of the method
Automation
“It does the work”
Knowledge
“It knows my business”
Visibility
“I see everything”
ARC is the knowledge layer. AER reads from it. Grow shows the result.
Frequently Asked Questions
In weeks 3 and 4, after CORE. Interviews capture company, services, brand voice and policies; existing documents, the website, FAQs and Slack or Notion content are ingested and structured into the eight ARC entry types. Building it is part of the days in your shape.
ARC is the single source of truth. Agents read it live at decision time and are never trained against it, so an edit is reflected on the next interaction. The Grow dashboard shows which entries each response used, so accuracy can be audited.
Start with a scoping call
Forty minutes, free. We map where an agent removes the most hours or risk in your business, and whether a CORE Assessment is the right next step.