CORE Assessment
Two weeks of calibration before any agent is built
Before anything is built, we calibrate. CORE is a structured diagnostic that maps your competitive position, operational reality, revenue model and growth expectations, so every agent that follows is aimed at the right workflow from day one.
Book a scoping callWhat is CORE?
CORE is not a questionnaire. It is two weeks of calibration that shape every decision downstream: which workflows an agent takes on, in what order, and what it needs to know first.
- Maps your competitive position and ideal customer profile
- Ranks the workflows where an agent removes the most hours or risk
- Aligns pricing, messaging and delivery before any agent goes live
- Becomes the blueprint for ARC, the first AER agents and Grow
The Four Pillars
Calibrate
Who you actually serve, what makes you genuinely different, and what you should charge. We define your ICP, messaging, and pricing before building anything, so every automation targets the right people with the right words.
Operate
How your business acquires, engages and retains customers. We map the sales and marketing reality, find the highest-impact gaps, and rank which workflows an agent should take on first.
Reinforce
The systems that let you scale. Delivery, operations and customer retention: we map what needs to be in place so growth creates momentum, not chaos.
Evolve
Your competitive environment, market shifts, and AI visibility. We track what's changing around your business so your strategy stays relevant, not just your operations.
How It Works
Scoping call
A 40-minute conversation to understand your business, goals and where the hours and the risk sit today.
CORE Deep Dive
We walk through all four dimensions (Calibrate, Operate, Reinforce, Evolve) with structured questions and competitive analysis.
Calibration Report
You receive the Calibration Report, the strategic document that becomes the build order for the whole engagement.
What you get
A written Calibration Report: every workflow mapped and ranked by hours and risk, what the knowledge base needs before an agent can run, and a build order for the first agents. It becomes the blueprint for ARC, the first AER agents and Grow.
USD $1,500, fixed. The first step of every engagement, and yours whether or not we continue.
Why It Matters
Without CORE
- AI systems that are fast but directionless
- Generic messaging that doesn't resonate with your audience
- Automation that creates noise, not leads
- No strategic foundation for scaling
With CORE
- Every automated action is strategically informed
- Messaging calibrated to your actual ICP
- Automation that targets the right gaps first
- A clear blueprint from assessment to live systems
Frequently Asked Questions
CORE runs over two weeks: a 40-minute scoping call, a 60 to 90 minute deep dive, interviews with the people who run each workflow, and the written Calibration Report at the end of week two.
Yes: USD $1,500, fixed, for the two weeks. It is the first step of every engagement, and the Calibration Report is yours whether or not we continue. GST added for Australian clients.
Start with a scoping call
Forty minutes, free. We map where an agent removes the most hours or risk in your business, and whether a CORE Assessment is the right next step.